RideScout, an Austin-based transportation mobile app, came looking to launch a brand activation during SXSW 2015. With a little less than six weeks before the start of SXSW, and long after permit availability and consideration had closed, we were faced with creating an instillation that adhered to the festival’s strict promotional policies while still accomplishing RideScout’s goals of increasing brand awareness and encouraging social engagement.

Our solution was an anamorphic art installation of a jackalope that made it appear as though the people interacting with it were riding it. After learning a ton about anamorphic art we hired an illustrator to bring our jackalope to life. The result was over 750,000 impressions and received over 1,700 social media mentions. Also, J. Walter Thompson London’s Social Media Director Toby Chishick, named it one of the “5 cool things at SXSW” in an article written for The Drum.