We were asked to concept a 60-second spot for a new, luxury community being built called Travisso. The client’s goal was to generate awareness and excitement about the community in a less expected way than the typical industry formula. They wanted to show off the community’s Tuscan-inspired architecture and hill country views that truly set them apart from their competitors.

We decided to highlight the abundant features and amenities of Travisso through a video shot almost entirely POV. Viewers enjoy a more unique, personal peek into the master-planned community.