Treehouse is a home improvement company whose core values are sustainability, health, quality, and responsibility. They wanted to put out a couple of campaigns, featuring solar energy and homesteading. We did a combination of online and direct mail for the solar campaign. We focused on how to deal with Texas summers. We featured how to make your house an efficient heat-proof home. For the homesteading campaign, we just produced direct mail. This piece told the story from the earth to the dinner table. With TreeHouse you can self-sustain, living off your "urban" land.